Cookies: what they are and how it works
In the following lines we will provide information to inform the user about the placement, use, and administration of "cookies" used by paylesscar.com.com.
Please read carefully the following information:
This website uses both cookies and cookies added by third parties to provide visitors with a much better browsing experience and services tailored to the needs and interests of each.
- • Customize certain settings such as: the language in which the site is viewed, the date and time, the preservation of the options / settings (including their storage), and the keeping of old preferences by accessing the various buttons / functions.
- • Cookies provide site owners with valuable feedback on how their sites are used by users so they can make them more effective or more accessible to users.
- • Allow multimedia or other applications on other sites to be embedded / embedded in certain pages to create a more valuable, useful, and enjoyable browsing experience.
What is a cookie?
A "Cookie Internet" (also known as "cookie browser" or "HTTP cookie" or simply "cookie") is a small file containing letters and numbers that will be stored on your computer, other equipment of a user from whom they visited a site.
The cookie is sent via a web server requesting the site to the user's browser (Ex: Firefox, Internet Explorer, Chrome, etc.) and is completely "passive", ie it does not contain any programs software, viruses or spyware and can not access the information on the user's hard drive.
A cookie contains two parts: the name and the content or the value of the cookie, and is uniquely associated with the domain on which the site is hosted, which sent it to the user's browser (ex: paylesscar.com.com). Moreover, the duration of a cookie is determined and only the web server that sent the cookie can access it again, and only when the user returns to the site associated with that web server.
Cookies will not require personal information to be used and can not personally identify Internet users.
There are two main categories of cookies:
- • Session cookies - they are temporarily stored in the web browser's cookie folder until the user leaves the site or closes the browser window.
- • Persistent cookies - they are stored in your computer or hard drive for a longer period of time, and remain stored after you leave the site or when you close your web browser (and generally depend on the default cookie lifetime).
Persistent cookies include those placed on a website other than the one the user is currently visiting - known as "third party cookies" (which may be used anonymously) to store the interests of a user so that advertising is delivered as relevant as possible to that user.
The advantages of cookies
A cookie contains information that links a browser (user) and a specific web-server (site). If a browser accesses that web server again, it can read the already stored information and respond accordingly.
Cookies provide users with a pleasant browsing experience and support the efforts of many sites to provide user-friendly services. Examples - online privacy preferences, site language options, or relevant advertising, etc.
The life of a cookie
Cookies are managed by web servers. The life of a cookie may vary significantly, depending on the purpose for which it is placed. Some cookies are used only in one session ("session cookies") and are not retained after the user leaves the site, while other cookies are retained and reused each time the user returns to that site ( "Permanent cookies").
However, cookies can be deleted by the user at any time through browser settings.
Cookies placed by third parties
Certain sections of content on some sites may be provided through third parties / providers (eg news box, video or advertisement). These third parties may also place cookies through the site and they are called "third party cookies" because they are not placed on that site. Third-party vendors must also comply with the applicable law and privacy policies of the site owner.
Visiting this site may place cookies for the following purposes:
- Site performance cookies
- Visitor analysis cookies
- Registration or authentication cookies
- Third party cookies
This type of cookie will retain the user's preferences on this site, so they no longer need to be set on every visit to the site.
Visitor analysis cookies
Every time a user visits this site, the analytics software provided by a third party generates a user analysis cookie. This cookie will tell us if you've visited this site so far. The browser checks if this cookie exists and if not, one is generated. This allows monitoring of unique users who visit the site and how often they do it.
This cookie can not be used to identify individuals, they are used for statistical purposes only.
Cookies for registration or authentication
When you sign up or log in on this site, a cookie will be generated that tells us if you are registered or not. Our server uses these cookies to identify the account with which you are registered and whether you have the necessary permissions for a particular service or for access to certain sections of the site. It will also allow you to associate the comments you post on the site with your account username. If you have not selected "keep me logged in", this cookie will automatically be deleted when you close your browser or computer.
Third party cookies
On some pages, third parties can set their own anonymous cookies in order to track the success of an ad / app or customize an app. Due to the use of this site, this site can not access these cookies, just as third parties can not access the cookies owned by this site.
Third-party online advertising
Some of them use their own anonymous cookies to analyze how many people viewed an ad, or to see how many people have repeatedly viewed a particular ad.
The companies that generate these cookies have their own privacy policies and this site does not have access to these cookies. Third-party cookies are used to show you targeted advertising on other sites, relying on your surfing on this site and your preferences accordingly.
The type of information stored and accessed through cookies
Cookies store information in a small text file that allows a site to recognize a browser. Web-server will recognize the browser until the cookie expires or is deleted.
The cookie stores important information that enhances your Internet browsing experience. Ex: language settings to access a site, keeping a user logged in to a member account or mail account, online security, keeping and saving settings, etc.
The Importance of Cookies for the Internet
Cookies are the focus of the Internet's efficient operation, helping to generate a friendly browsing experience, tailored to the preferences and interests of each user. Denying or disabling cookies can make some sites unusable.
Refusing or disabling cookies does not mean you will not receive online advertising anymore, but it will no longer be able to keep track of your preferences and interests highlighted by your previous browsing behavior.
Examples of important uses of cookies (which do not require authentication of a user in a particular account):
- Content and services tailored to the user preferences - news, weather, sports, maps, public and governmental services, entertainment sites and travel services.
- Offers tailored to the interests of users - password retention, language preferences (Ex: display of Romanian search results).
- Retaining Child Protection Filters for Content on the Internet (family mode options, safe search functions).
- Limit ad serving frequency - limit the number of impressions of an ad for a particular user on a site.
- Providing relevant advertising to the user.
- Measurement, optimization, and analytics features-such as confirming a certain level of traffic on a site, what kind of content is viewed more, and how a user reaches the site (eg, search engines directly from other sites etc.). Sites run these analyzes of their use to improve sites for the benefit of the user.
In the pages of the paylesscar.com.com website, through a remarketing tag and conversion code received from Google AdWords, cookies are collected (a number that uniquely identifies a web browser on a particular computer, not a person). The Google Remarketing Tag collects cookies to show ads on Google Display Network sites and on Google Search.
When users visit a web page that contains a remarketing tag, the browser cookie they use is added to a remarketing list. A remarketing list is a set of user cookies generated by one or more remarketing tags.
Security and confidentiality issues
Cookies MUST NOT Be Confused with Viruses! They use a plain text format. They are not made up of pieces of code, so they can not be executed and can not run. Consequently, they can not duplicate or replicate on other networks to run or replicate again. Since they can not perform these functions, they can not be considered viruses.
Cookies can nevertheless be used for negative purposes. Because it stores information about users' preferences and browsing history both on a particular site and on multiple sites, cookies can be used as a form of spyware. Many anti-spy products ware are aware of this and consistently mark cookies to be deleted in anti-virus / anti-spyware removal / scanning procedures. In general, browsers have built-in privacy settings that provide different levels of cookie- the period of validity and automatic deletion after the user has visited a particular site.
Other security aspects related to cookies.
As the protection of identity is very important and represents the right of every Internet user, there are possible issues that may arise in connection with cookies. Because their information is constantly transmitted in both directions between the browser and the site, if an attacker or unauthorized person interferes with the data transmission path, the information contained in the cookie can be intercepted. Although very rare, this can happen if the browser connects to the server using an unencrypted network (Ex: an unsecured Wi-Fi network).
Other cookie-based attacks involve incorrect cookie settings on the servers.
If a site does not require browser only to use encrypted channels, attackers can use this vulnerability to mislead browsers to send information via unsecured channels. Attackers then use the information for unauthorized access to certain sites. It is very important to be careful in choosing the most appropriate method of personal information protection.
Tips for a safe and responsible cookie-based navigation.
Some tips that can help you navigate with carefree cookies:
- set cookies browser settings to set a comfortable level of security
- If you do not mind cookies and you are the only person using your computer, you can set long expiration dates to store your browsing history and personal data
- If you share access to your computer, you can consider the browser setting to delete individual browsing data each time you close your browser, it is the option to access sites that place cookies and delete any visitor information at Close your browsing session
- Install and keep up-to-date with your application
Many spyware detection and prevention applications include detection of site attacks. This prevents the browser from accessing sites that could exploit browser vulnerabilities or download dangerous software. Make sure you have the browser up-to-date (updated).
Many of the cookies attacks are exploited by exploiting the weaknesses of some old versions of browsers.
Cookies are everywhere and can not be avoided if you want to enjoy access to the best and greatest websites on the Internet, local or international. With a clear understanding of how they work and the benefits they bring, you can take the necessary security measures so you can safely navigate the Internet.
Disabling and refusing to receive cookies can make certain sites impracticable or difficult to visit and use. Also, refusing to accept cookies does not mean you will not receive or see online advertising anymore.
You can make browser settings to prevent these cookies from being accepted or you can set your browser to accept cookies only from a specific site. But, for example, if you are not registered using cookies, you will not be able to leave comments.
All modern browsers offer you the ability to change your cookie settings. These settings are usually found in your browser's "Options" or "Favorites" menu, or you can use the browser's "Help" option for more details.
To understand these settings, the following links may be useful, otherwise you can use "browser help" option for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
AB Romania offers the following website to learn more about privacy related to online advertising: http: // www.youronlinechoices.com/en/
If you want to learn more about cookies and how to use them, you can access the official EU website of cookies at: http://ec.europa.eu/cookies /index_en.htm
Last update: 25.05.2018